CHRISTINA SCANNAPIEGO
2374 Caringa Way, Carlsbad, CA 92024
(760) 207 9075
CREATIVE CONTENT AND COPY SPECIALIST
A versatile, artistic content manager and creative writer that fuses a background in editing, journalism, content marketing, design and creative writing with expertise in SEO, copy writing and graphics. Excels in tight deadlines and innovative atmospheres. Provides marketing support with compelling multi-media promotional strategies and offers a fresh perspective.
EXPERIENCE:
March 2013 AMN Healthcare San Diego, CA
To Present SENIOR SEO CONTENT SPECIALIST
Integral to business leaders and designers in content strategy. Manage and create content for Web sites, portals, blogs and newsletters to communicate the compelling story behind each brand. Develop fresh content and strikign infographics that emotionally connect with audience for Web sites, social media channels, ads and brochures. SEO and editoial expert. Track success and organic traffic of Web sites through Google Analytics and SEO tool, Brightedge.
August 2011 The Active Network San Diego, CA
to Feb 2013 CONTENT MARKETING - OUTDOOR ADVENTURE EDITOR
Tripled traffic to channels by creating and publishing exciting weekly content and monthly newsletters for the Active.com Outdoor Adventure channel. Managed channel, subchannels, homepages, yearly editorial calendars, newsletters and social media audiences. Tracked goal success and channel traffic through analysis of monthly Omniture reports and metrics. Effectively used SEO practices to gain more web presence.
May 2009 Picket Fence Media Capistrano Beach, CA
to August 2011 STAFF WRITER/ EDITOR
Conceptualized, wrote and edited captivating department and feature stories on arts, events, personalities, businesses and sports within San Clemente, Dana Point and San Juan Capistrano. Copyedited newspapers.
January 2007 FOAM Magazine (Fashion, Ocean, Art, Music)
to March 2009 EDITOR/ONLINEAND SOCIAL MEDIA EDITOR San Clemente, CA
Brought profiles on musicians, artists, atheletes and designers to life through creative storytelling and editing. Launched and managed FOAM’s social media platform connecting women of all ages through actions sports and lifestyle. Recruited and managed brand ambassadors (athletes, artists, and musicians) ensuring their continuing contribution and interaction.
August 2006 Surfline.com
to March 2009 WOMEN’S CHANNEL EDITOR Huntington Beach, CA
Singlehandedly cretaed a Women’s Channel for Surfline.com. Produced features on travel destinations, athletes, artists and photographers. Built features in content management system, picked, edited and ordered photos. Performed SEO research. Worked closely with designers to carry out large features with graphic elements. Managed budget, freelance writers and editors.
Sept 2005 Surfing Magazine San Clemente, CA
to ASSOCIATE EDITOR
Feb 2006 Helped to conceptualize, communicate and execute editorial vision, including special projects. Planned, coordinated,and managed budgets for editorial trips and photo shoots. Edited and wrote copy for both print and Surfingthemag.com.
March 2003 SG Magazine: (Surf, Snow Skate Girl)
to SENIOR EDITOR San Clemente, CA
Sept 2005 Conceptualized, managed, communicated and executed editorial, including fashion, gear and travel guides. Produced original illustrations on a consistent basis. Communicated heavily with Art Director to develop overall look and design of each layout. Cultivated relationships with professional athletes and team managers. Planned and coordinated editorial trips with writers, photographers and athletes. Filtered submissions and story pitches. Worked closely with photographers to direct photo shoots. Scouted, hired and managed illustrators. Hired, trained and supervised interns. Assisted fashion editor in all steps of photo shoots, editorial and fashion shows
EDUCATION:
B.A., English and creative writing, Colby College, Waterville, Maine
B.F.A., Illustration, Academy of Art College, San Francisco, California
SPECIAL SKILLS:
Extensive experience with Site Catalyst, Google Analytics, Brightedge, Lyris, Raventools, Adobe Photoshop, Adobe Illustrator, Corel Painter, Microsoft Office suite, website content management systems and html. Can produce spot and full illustrations very quickly.